How to Write a Corporate Sponsorship Proposal

How to Write a Corporate Sponsorship Proposal

Step
1

Research the company's philanthropic history. Tap into their website, newspapers, magazines and any other industry-specific resources. You should have collected information before you initially approached the company, but you need to be more thorough before writing your corporate sponsorship proposal.
Step
2

Follow notes from the meetings with the company about their wishes. Whoever attended these meetings should write a report about the company's goals and preferences. All involved in preparing the proposal should read this report.
Step
3

Decide what sections you want to include in your proposal. An executive summary is always a good idea. At a minimum, include sections for history and mission, financial information, programs and future goals.
Step
4

Consult with the people who handle the money in your organization. It's crucial you target an amount sufficient for your needs but competitive with what other organizations of your type and size request.
Step
5

Write a rough draft that lays out your organization's mission and history, biographies of key management, financial information, current programs, goals and strategies. You want to give the company a concise but accurate picture of what your organization is about and why they should trust you to use their money wisely.
Step
6

Focus most of your proposal on the benefits to the corporation. Unlike with individual donors, appealing to their altruism won't get you far. Emphasize marketing and customer relations benefits. Be specific about where their logo and name will appear and the sort of people your event or campaign will reach.
Step
7

Set the corporate sponsorship proposal aside for at least a week and then have several other colleagues review it for major and minor errors. Circulate different sections for review by appropriate staff members.